Looking for something NEW to excite your collection?  Check out our most popular pieces and make your OWN statement.

What a Gem Jewelry Boutique is a woman-owned business located in Grand Haven, MI that offers many different jewelry styles from designers such as Pandora, Alex and Ani, Lokai, Endless Jewelry, Kameleon Jewelry, Lafonn, Elle, Lilly Pulitzer, and Kate Spade.

We carry sterling silver and 14kt. yellow gold charms, rings, earrings, necklaces, bracelets, watches and much more. What a Gem also offers custom-made jewelry by local Michigan artists that you will not find anywhere else. Shop our wide range of products from fashion to fine jewelry and other great gifts.  You will not be disappointed with the quality and customer care from What a Gem Jewelry.

Happy Shopping!


eGift Cards

Purchase a What A Gem gift card for family or friends! Gift cards now available for purchase!

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Host A Party

Interested in hosting your own jewelry party? Throw the next Girls Night at What a Gem Jewelry Boutique!